Fitness and fitness gear have been a part of our lives for centuries, but the concept of nakedness is only in the past decade.
Now, that’s changing.
Fitness equipment manufacturers are starting to release more realistic models of women’s outfits and some of the models are even going as far as to offer some form of nude body support.
But the trend of sexy fitness equipment is taking a back seat to a lot of real-life concerns: the growing number of overweight women and the prevalence of obesity.
And there’s an urgent need for a more natural-looking version of that equipment.
To that end, Planet Fitness, which manufactures body-support products for women and children, is launching a new line of products, including a bikini that comes in all sizes and is available in two colors.
The bikini has a soft contour and can be worn under or above the swimwear, and the company has also created a range of nude models for its products.
“We’ve always tried to take our best cues from the best models, whether they be models in magazines or in real life,” said Jason T. Dye, Planet’s vice president of product marketing.
“So when we see that, we know that we’ve got a product that’s a little bit different.”
The bikini, which has a curved shape and is sold separately, has been around for a while.
“I’ve had a lot to do with the bikini in the early years of Planet Fitness,” said Dye.
“In the ’90s, it was really hot and sweaty and pretty difficult to swim in.
We wanted something that was comfortable, that wasn’t too distracting and that was going to keep you focused on the task at hand.”
So the company designed a product specifically for women who were interested in a more realistic look, and it was a big hit.
“For us, it’s about empowering the women that we serve,” said T.J. Dyer, the company’s chief brand officer.
“It’s about having a brand that is more comfortable for them and more relatable to them.”
Planet Fitness is one of a number of companies that have started to release realistic body-supported products, which have also been embraced by people who don’t want to be looked at by a bikini.
In addition to the bikini, there are models wearing high heels, and there’s a range for women that can be bought as accessories and can even be worn while working out.
Planet Fitness says it’s aiming to sell its bikini at more than 10 million locations in the United States, Canada and Europe by the end of the year.
The company also has plans to sell bikini models to people who want to look more attractive and more confident.
“There’s a lot more than just the bikini,” said Kip Williams, the executive director of Planet.
“If we’re not being sexy, then we’re being unappealing.
We’re going to have to do something about that.
And we’re also going to need to do more to get people to see that this is a product they can use and enjoy.”
Planet, like other companies that sell bikini products, has a team of designers who help make the products and they are trained to create models that are in the “right proportions” for the products.
And Planet Fitness has already begun work with some of these models to help them get the look they want.
“Our goal is to make them as appealing as possible,” said Williams.
“They’re the type of models that we think are going to fit into this brand, so that’s our main focus.”
As Planet Fitness starts to sell models, the focus on realistic body models will shift from bikini-inspired models to models that will fit in well with the brand.
And the company says it will also be introducing some other products to address the growing concerns about body-image and obesity.
The first one, which is being launched next week, will include a bikini line for women under 5.5 feet tall, plus a bikini for women of all sizes.
The second line will be a line of women and women in their 20s, and a line that will have a bikini in size 14.
“What we’ve found is that people don’t really like the idea of having a bikini on the top of their head,” said Yvonne Hovis, the brand’s vice chairman.
“People don’t like it.
But they like the look of the bikini.
And they’re happy to be naked.”
Planet is also working with fitness trainers to create an option for women to wear their body-enhancing products without having to wear a bikini, and for the company to offer an alternative for men who want a less restrictive fit.
The products also come in a variety of colors.
“At this point, we’re in the beginning of our partnership with a lot in the fitness industry,” said Hovi.
“The thing we’re seeing is